Solid brass name plates with your contact info on them is must on all hunting dogs. You can put your personal information on the plate. If you would ever lose your dog you can be certain if someone finds your dog you can get it back. You have 3 lines with 17 spaces per line on the tag. Most people put their name with their home and or cell phone number. Name plates come FREE with nearly all our collars. You can buy the plates separately and we give FREE rivets with our plates.