Solid brass nameplates with your contact info on them are a must on all hunting dogs. You can put your personal information on the plate. If you ever lose your dog, you can be sure that you can get it back if someone finds your dog. You have three lines with 17 spaces per line on the tag. Most people put their name with their home and or cell phone number. Nameplates come FREE with nearly all our collars. You can buy the plates separately, and we give FREE rivets with our nameplates.